Brands

Built from nothing, seven times.

Two we still run: an ecstatic dance series and a local community. We also built Erosa, a chocolate brand. Before that came a travel company that moved twenty thousand young people across Europe, and a festival that filled a Belgrade sports hall with twenty thousand people. We are not consultants who read about this. We did it with our own money, and made every mistake once.

The Short Version

Vision backed by numbers.

Our founder started putting on events at nineteen in Serbia. Nightclubs, foam festivals, New Year's Eve for thousands of people. By twenty five he had co-founded a youth travel company in Eastern Europe, and it moved more than 20,000 people across the continent. He took that model to New York, then left it all for financial markets, where he learned to think in risk, systems and unit economics, and to stop confusing a busy night with a good business.

Now we build from zero again: a conscious event series, a community with more than 4,500 members and followers across its WhatsApp community and channel, and Erosa, a chocolate brand. Every one of them is the same problem underneath. Give people a reason to care, a room to walk into, and a reason to come back.

Now

What we have built.

Our own brands

Life of Da Nang & Extaticaa

Community and events, 2024 to now

We built Life of Da Nang from nothing. It has more than 4,500 members and followers across its WhatsApp community and channel. People use it to find a doctor, a flat, a friend. lifeofdanang.com grew out of it: a weekly local paper of sorts, and a page for every business we feature. More than ninety Da Nang businesses are featured so far.

Extaticaa is the other half. Ecstatic dance, movement and gatherings. Every event is the same puzzle: sound, room, order of things, and the moment a stranger stops watching and starts dancing. One of them was Studio 54 Disco New Year 2025, hosted at Premier Village Da Nang (Accor).

4,500+ Members and followers across the WhatsApp community and channel
90+ Da Nang businesses featured
Our own brand

Erosa

Chocolate brand, 2025 to 2026

A chocolate brand in jars, built from zero: the name, the brand and the website. Its line was "The Clean Sin."

Five people in purple, red, black, green and pink, each tasting from an Erosa jar
A woman in a red satin dress with a rose, holding out an Erosa pack A man in a black shirt holding a jar of Erosa chocolate A woman in pink with a red flower in her hair, eating from a jar of Erosa A woman in purple tasting Erosa chocolate from a spoon A woman in green with a spoon at her lips
Before

Filling rooms, before this.

Co-Founder & COO

Lider Travel / Fun Group

Youth travel, Serbia & Eastern Europe, 2012 to 2016

Co-founded a youth travel company in Serbia and Eastern Europe. Built the operations, the partner network and the marketing engine that moved more than 20,000 young people across Europe. Merged with two competitors along the way. Built trips that twenty different nationalities went on together and stayed friends after.

20,000+ People moved
20+ Nationalities
3.5 yrs Scaled the operation
President & Founder

American Fun

Group travel, New York, USA, 2017 to 2018

Took the model to America. A group travel company in New York running trips and events for eighteen to thirty five year olds between North America and Europe. Brand, trips and marketing built from scratch in a market where nobody knew the name.

Sales & Event Manager

Belgrade Foam Fest

Festival, Belgrade, Serbia, 2009 to 2012

Part of the team behind a foam party for twenty thousand people. Twenty thousand people in Belgrade's universal sports hall, with Axwell, Sebastian Ingrosso and Benny Benassi on the bill. Trained and ran the sales team and organized the promo events that filled it, all year, across Serbia and Europe.

20,000+ Peak attendance
International Artist lineup
Co-Founder & Director of Strategy

MJ Events

Event production, Novi Sad, Serbia, 2010 to 2016

An event production company. Four New Year's Eve events in a row, themed parties, company retreats, and more than thirty events run or sponsored with Respect DJs.

Journey

The arc.

2025 to 2026

Founder: Erosa

A chocolate brand in jars. The name, the brand and the website, built from zero.

2024 to now

Founder: Life of Da Nang, Extaticaa

A community and a conscious event series, both from zero. Brand, website, content and events, mostly on our own.

2022

Co-Founder, Head of Communication

Finansijski Putokaz, financial media

Co-founded a financial media company covering markets, crypto and the economy. Content, audience, and explaining hard things in plain words.

2017 to 2018

President & Founder

American Fun, New York, USA

Took the youth travel and events model to North America. Brand, trips, and a community built across two continents.

2012 to 2016

Co-Founder & COO

Lider Travel, Eastern Europe

Grew it to more than 20,000 travelers across Europe. Handled the mergers, built the partner network, designed how the whole thing ran.

2010 to 2016

Co-Founder & Director of Strategy

MJ Events, Novi Sad, Serbia

Large events. Four New Year's Eve productions in a row, and more than thirty sponsored nights.

2009 to 2012

Sales & Event Manager

Belgrade Foam Fest

A foam party for 20,000 people, international headliners, and the sales team that filled the room.

Toolkit

What we actually do.

Brand strategy Community building Event production Web development Content strategy Positioning Naming Copywriting Pricing Next.js Shopify TypeScript SEO and AI search Email sequences Product design Unit economics Operations Team leadership
Get in touch

Building something from nothing?

Tell us what you are making and who it is for. Fifteen minutes on a call, an honest read, no pitch. If you run a restaurant, a bar, a cafe or an event night, go to For Business.